AB 209 all Assignments AB 209 all Assignments | Page 14

Place or Distribution
In the Target Market section:
Describe your target market. For example if you are going to have a
restaurant, are your customers local? Is there a certain income bracket
of customer in your target market? Is it mainly a business crowd for
lunch or a college crowd for evening pub-type offerings? Is your market
mainly males or females? Is there a certain age?
Use the following database to research your target market:
Go to the international database on the left hand navigation and then
populate the kind of report you want, for what years, and select your
countries.
In the Place section:
Describe where your business will be located. For example, will it be in
the vicinity of 4th and Central in New Brunswick. Is it Internet-based? (If
so, you will still have a target market
— it will not be everybody everywhere).
Unit 7 [209: Small Business Management]
Describe how your location caters to your target market. If yours is an
Internet or manufacturing business, describe how you will distribute
product/services to your target customers. Summarize these two
sections of your marketing plan in a Word document in APA format and