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AB 203 Unit 2 Assignment Memo to General Motors
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General Motors’ Commitment to Diversity
Read the vignette “General Motors’ Commitment to Diversity” at
the end of Chapter 3. This vignette explores General Motors. Back
in the 1980s, valuing diversity was far from the minds of the
leadership at General Motors. True, GM had established a program
to promote minority-owned dealerships, but there were problems
within the company. Women and minorities complained to the
Equal Employment Opportunity Commission that the carmaker
was discriminating against them. In 1984, the EEOC and GM
reached a $42.4 million settlement in which GM promised to
promote women and minorities into management positions. Since
then, the company has never swerved from that effort at
inclusiveness. Today GM garners praise as a company that far
exceeds legal standards for equal employment opportunity.
Directions
Read the vignette “General Motors’ Commitment to Diversity” at
the end of Chapter 3. Imagine that you are a consultant to GM and
have been asked to help them identify ways to avoid discrimination.
Write a 500-word business memo to GM leadership answering the
questions below. Follow the memo format in the Business Memo
example provided here:http://extmedia.kaplan.edu/business/AB