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AB 203 Unit 2 Assignment Memo to General
Motors
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General Motors’ Commitment to Diversity
Read the vignette “General Motors’ Commitment to Diversity” at the
end of Chapter 3. This vignette explores General Motors. Back in the
1980s, valuing diversity was far from the minds of the leadership at
General Motors. True, GM had established a program to promote
minority-owned dealerships, but there were problems within the
company. Women and minorities complained to the Equal Employment
Opportunity Commission that the carmaker was discriminating against
them. In 1984, the EEOC and GM reached a $42.4 million settlement in
which GM promised to promote women and minorities into
management positions. Since then, the company has never swerved
from that effort at inclusiveness. Today GM garners praise as a
company that far exceeds legal standards for equal employment
opportunity.
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