AB 203 All Assignment-Assignmentfox.com AB 203 All Assignment-Assignmentfox.com | Page 11

In this Assignment, through the Suntrust Banks business memo, you will engage in developing the following professional competencies: · Written communication Sun Trust Takes Training to the Bank Read the vignette “SunTrust Takes Training to the Bank” at the end of Chapter 7. Review the information about needs assessment, training methods and measuring the success of training programs in Chapter 7. SunTrust Banks, based in Atlanta, operates the eighth-largest U.S. bank. It also has several subsidiaries offering other financial services such as mortgage banking, insurance, and Investment management. The bank serves customers in Florida, Georgia, Maryland, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, and the District of Columbia. As the banking industry struggled to recover from the recent financial crisis and recession (and new regulations) that followed, SunTrust’s management decided that the key to the company’s future lay with fully engaging employees in serving customers. That approach is consistent with the company’s mission of “helping people and institutions prosper.” SunTrust began to restructure its banking business in accordance with three guiding principles: (1) operating as a single team; (2) putting clients first; and (3) focusing on profitable growth. This principle-driven approach to growth requires managers who know how to foster employees’ commitment to their work and their clients. To that end, SunTrust has made it a priority to develop managers’ leadership skills.