AB 203 AB/203 AB203 UNIT 2 ASSIGNMENT MEMO TO GENERAL MOTORS (KAPLAN) AB 203 AB/203 AB203 UNIT 2 ASSIGNMENT MEMO TO GENE

AB 203 AB/203 AB203 UNIT 2 ASSIGNMENT
MEMO TO GENERAL MOTORS (KAPLAN)
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AB 203 AB/203 AB203 Unit 2 Assignment Memo to General Motors (Kaplan)
General Motors’ Commitment to Diversity
Read the vignette “General Motors’ Commitment to Diversity” at the end of Chapter 3. This vignette
explores General Motors. Back in the 1980s, valuing diversity was far from the minds of the
leadership at General Motors. True, GM had established a program to promote minority-owned
dealerships, but there were problems within the company. Women and minorities complained to the
Equal Employment Opportunity Commission that the carmaker was discriminating against them. In
1984, the EEOC and GM reached a $42.4 million settlement in which GM promised to promote
women and minorities into management positions. Since then, the company has never swerved from
that effort at inclusiveness. Today GM garners praise as a company that far exceeds legal standards
for equal employment opportunity.
Directions
Read the vignette “General Motors’ Commitment to Diversity” at the end of Chapter 3. Imagine that
you are a consultant to GM and have been asked to help them identify ways to avoid discrimination.
Write a 500-word business memo to GM leadership answering the questions below. Follow the
memo format in the Business Memo example provided here:
http://extmedia.kaplan.edu/business/AB203/AB203_1402A/203_memoexample.pdf. Note that APA
style is NOT required for business memos.
1. Of the activities and accomplishments described in this case, identify which activities
General Motors needs to do in order to meet legal requirements and which go beyond legal
requirements.
2. Identify at least three ways General Motors can avoid illegal discrimination.