WWW . IWDK . DK
– KIM ESCHERICH transparent . If you ’ re greenwashing by pretending to be more sustainable than you actually are , you ’ ll be revealed very quickly ,” says Escherich .
Escherich points out that we have an ethical commitment to use technology to improve our surroundings . A tendency that , according to him , is going in the right direction .
“ My understanding is that we ’ re starting to experience the world as developing more ethically than the sole focus on economy that otherwise runs the world . Ethics are more important now in our decision-making and Green Tech is very closely connected to the sense of responsibility that we ’ re increasingly experiencing .”
Where ’ s the line ? Companies can be a part of the green conversion and according to Anders Quitzau , there are many Danish examples of how businesses are pushing the conversion forwards :
“ To give an example of a Danish company , Too Good To Go has created a succesful business model that is all about sustainability , by reducing food waste – and thereby also greenhouse gas emissions and resource usage - in a relatively simple on-line platform .”
While Too Good To Go does not give many ethical dilemmas , other solutions requires many and very detailed data . For example the required smart grid power solutions that are required to make it possible to maximise the amount of solar and wind power in the Danish grid . To cut short – these solutions will require lots of data and intimate insights into the daily life of households and businesses , Anders Quitzau explains . And this according to Kim Escherich is a a good example where the green conversion also requires a higher level of policy regulation . During IWDK , one of the events will present concrete scenarios of ethical dilemmas within Green Tech and let the audience consider them . One example could be whether we as citizens should have a – perhaps – publicly available climate score where we ’ re either rewarded with tax exemptions or punished with tax payments depending on how sustainably we live .
“ Theoretically my carbon footprint as an individual can be calculated and made public but the scenario is against our fundamental ethics in Denmark . The paradox is , however , that we ’ re not doing it on our own , so we have to do something like that if the climate crisis gets closer and it becomes strictly necessary . But how do we do it without creating too much inequality in society ? How do we avoid creating too many restrictions to each individual ’ s freedom ?” Escherich says .
You can learn more about Green Tech and the ethical dilemma Thursday the 6th May during IWDK2021 , when Anders Quitzau and Kim Escherich will inspire and present interesting questions about technology and sustainability .
“ As a company , it ’ s about having a holistic view on things . If you do something as a company where you think you ’ re being sustainable you have to keep in mind that the world is becoming more and more transparent . If you ’ re greenwashing by pretending to be more sustainable than you actually are , you ’ ll be revealed very quickly .”
– Kim Escherich
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