AAA White Paper The political economy of informal events, 2030 | Page 9

BRIEF SUMMARY OF THE ARGUMENT
Good, balanced research about events is key to local
authorities making the right, proportionate decisions around
the risks that any particular event may pose.
That research must include all the benefits which events
can bring.
Councils should couple such research with an active policy
of events development. When they draw up their 10-year
master plans, they should give events a central position
within those plans.
Reconceived by organisers and taken more seriously by all
levels of government, events could, by 2030, be even more
dynamic than they are now.
They could form a new, cohesive and unique
wealth-making sector for Britain – one that enjoys
worldwide renown for its creative, technological
and social innovation.
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