AAA White Paper The political economy of informal events, 2030 | Page 80

BOX 2: HOW INFORMATION TECHNOLOGY HAS
ALREADY CREATED NEW KINDS OF EVENTS
Social darts
Here tablets and clever dart-tracking technology
are used to allow five kinds of darts games to be
played by up to 400 players. Food and drink are
part of the entertainment mix.
Event cinema
In event cinema, cinemas host the live streaming of
theatre, opera, ballet or boxing events or the relaying of
recorded performances. The UK boasts more than 20
active distributors of event cinema content, as well as
its own Event Cinema Association.
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