AAA White Paper The political economy of informal events, 2030 | Page 32
“ We are very lucky in Greater
Manchester that the city’s
political leaders have a full
understanding of the key
role events of play within the
region – and especially the
role played by live music and
clubs. I think this goes back
to the Madchester period of
the late 1980s and early 1990s.
Then the whole world was
looking for our next move and
our next band.
“ Parklife is now the largest
metropolitan festival in
the UK, attracting 80,000
people a day over the first
weekend in June. Outside of
the festival proper, it brings
more than £10m into the local
economy. Greater Manchester
recognises that, supports
that, but also encourages
other exciting events to make
it a healthier, diverse and
diversified city.
“ Glasgow has the same spirit.
Founder of Parklife Festival and
NTE adviser to the Mayor of Greater
Manchester, on live music events
The towns and cities that don’t
have it will suffer. ”
Sacha
Lord
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