AAA White Paper The political economy of informal events, 2030 | Page 29

Cirque Du Soleil. Biggest theatrical producer in the
world. Founded in Quebec in 1984, by two former
street performers
Secret Cinema. Mix of film screenings with the
performance of theatre, art, music and dance.
Founded 2007
Rooftop Film Club. Offers movies from spectacular
views in London, LA, New York and San Diego. It was
founded in 1997 in New York by film-maker Mark
Elijah Rosenberg
Punchdrunk. Site-specific theatre. Took $40m in
the US with its drama Sleep No More, complete
with roaming audience. Founded in 2000 by artistic
director Felix Barrett, the event gives audiences the
freedom to choose what to watch and where to go
Gunther Von Hagen’s Body Worlds. This
phenomenally successful exhibition, which runs
worldwide, began in 1995. It has attracted more
than 47 million visitors in more than 130 cities across
Europe, America, Africa and Asia
De La Guarda. Argentinian circus meets performing
arts. Founded in 1994, it is a mixture of dance,
acrobatics and theatre, accompanied by music of
various styles – rock, techno, Latin. The audience
stands in a darkened room and the performance
mainly takes place above it.
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BOX 1: EVENTS BEYOND MUSIC THAT OWE
THEIR ORIGINS TO LIVE MUSIC