AAA White Paper The political economy of informal events, 2030 | Page 115

“Glasgow is internationally
famed for its culture, for music,
art and sport. We’ve become
synonymous with hosting
events – from upcoming bands
cutting their teeth at small city
clubs, through to international,
multisport events with global
audiences running into hundreds
of millions.
“We have a rich and varied
events ecosystem. To support it,
we’ve made landmark additions
to the city. Since 2013, at our
Scottish Event Campus, we’ve
had the 12,000-seat SSE Hydro,
which hosts music megastars as
well as global entertainment and
sporting events. But we’ve also
backed iconic venues such as
Barrowlands, a ballroom which
takes nearly 2000 people, and
King Tuts, a club with a world-
beating record of live acts. In
fact, live music alone is worth
about £160m to Glasgow, whilst
the Scottish Events Campus
already generates £400m for us.
cities in the UK and Europe, and
working in partnership with
event industry leaders, the City
Council recently established the
Glasgow Night Time Economy
Commission to advise on how
our NTE should best develop in
years to come.
“We’re clear that today’s events
play a key role, every day and
every night, in Glasgow’s future
employment, tourism and
general economic development.
That’s why having a fully
articulated strategy for events is
nothing less than essential.”
“Our citywide NTE is worth more
than £2bn and employs the
equivalent of more than 16,000
full-time staff. So, taking a
lead from some comparator
The Leader of Glasgow City
Council on the need to go out
and make events happen
Susan
Aitken
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