AAA White Paper The political economy of informal events, 2030 | Page 104

“ I’ve always promoted
partnership working –
collaboration between
everyone that’s involved
in the licensing process.
This is crucial with
entertainment events in
town and city centres.
“ A cracking night-time
economy is a key part of
urban culture. Indeed, all
live entertainment events,
large or small, tend to
breed talent, innovation
and jobs – not least, in
their effect on tourism
and the whole visitor
economy.
“ Licensing is about how
to enable creative activity
and manage it in ways
that are acceptable to
local communities. To
succeed in that, everyone
around licensing needs
to search, relentlessly,
for joint solutions – and
for solutions that are
themselves creative. ”
Chair, Institute of Licensing, on
licencing as a creative activity
Daniel
Davies
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