AAA White Paper The political economy of informal events, 2030 | Page 101

Key Night, count Day, count Night, per cent Day, per cent per cent 30,000 60 25,000 50 20,000 40 15,000 30 10,000 20 5,000 10 17 Chart 28 Source: GLA Economics, London at night: an evidence base for a 24- hour city, November 2018, using Metropolitan Police data 70 35,000 80 40,000 over six units than do older women. But the ONS also suggests that the proportion of British 16-24 year-olds who say they don’t drink at all, which stood at 19.0 per cent in 2005, rose to 22.8 per cent by 2017. This kind of evidence confirms that, in events as elsewhere, there’s an urgent need to take a balanced view of young people and alcohol. Earlier, we argued that a future recession might cheapen the market for events as much as broaden it. Similarly, if alcohol consumption among British youth continues to fall, there could be a race to the bottom in the informal events business. The spread of teetotal habits among event-conscious young people might send unscrupulous event organisers, worried about declining drink sales, to cheapen prices and turn a blind eye to young, too boozy men and women. That’s certainly possible. But is it inevitable? Will events professionals everywhere, with all their experience and ingenuity, only be able to prevent mass drunkenness through draconian measures and laws? Might not abstinence from drink turn out, in 2030, to characterise perhaps 25 or even 30 per cent of British 16-24 year-olds – making conduct at informal events actually easier to handle than it is now? 101 Total recorded and alcohol-related offences, London: by night and day, count, and percentage of all offences, 2010/11 to 2017/18