AAA White Paper The political economy of informal events, 2030 | Page 5

7 Foreword
Why events matter
9 Brief summary
10 Chapter one
Introduction
18 Chapter two
Great prospects for events SMEs
34 Chapter three
Different kinds of events
42 Chapter four
The economics of informal
music and sport events
52 Chapter five
The sociology of
informal events
60 Chapter six
Benefits, challenges and
opportunities
82 Chapter seven
Licensing: get risks in
perspective, up everyone’s game
112 Chapter eight
Strategy for tomorrow’s events
118 Appendices
Fears of The Crowd
Two festivals, 1851 and 1951
Key moments in festival history
Events and cities overseas
128 About the author
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