AAA White Paper The political economy of informal events, 2030 | Page 37

Events that are generally not licensable
10. Amplified live music between 08.00 and 23.00 on premises
authorised to sell alcohol for consumption there; or, in unlicensed
workplaces; or in unlicensed but consenting local authority, hospital,
school and community premises. Audience sizes must be below 500
11. Unamplified live music between 08.00 and 23.00
12. Educational – teaching students to perform music or to dance
13. Plays and dance performances between 08.00 and 23.00 with
audience sizes below 500
14. Indoor sports between 08.00 and 23.00 with audiences sizes
below 1000
15. Greco-Roman or freestyle wrestling between 08.00 and 23.00
with audiences below 1000, and with both wrestlers and audience
wholly inside a building
16. Morris dancing and accompanying music, or similar
17. Garden fêtes not done for private gain
18. Games played in pubs, youth clubs, etc – for example, pool, darts
and table tennis)
19. Stand-up comedy
20. Provision of entertainment facilities – for example, dance floors.
Now: dividing up events like this might appeal to neo-Victorian
enthusiasts for classification – after all, the Revised Guidance itself
carefully discusses combined fighting sports, in which boxers or
wrestlers add, to their craft, ‘one or more martial arts’. Yet as we already
saw from the prestigious international mixed-media events listed
in Box 1, the market for events has already evolved beyond simple
classifications. In Bournemouth, for example, the Bournemouth 7s
appeals to men and women aged between 18 and 25 with a heady mix
of rugby, netball, dodgeball, hockey and volleyball – all alongside DJs,
bands and beer.
It’s true that innovation is much more than a simple combination
of what has gone before. At the same time, however, informal events
will likely be even more eclectic in 2030 than they are today.
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