AAA White Paper The political economy of informal events, 2030 | Page 17

“Great events provide
a valuable increase in
local footfall and local
business. They also
can establish places as
branded destinations in
the popular mind.
“Brixton is already a
dynamic environment for
business and gains an
undoubted boost from
the events it holds. We
want more. Indeed, over
the longer term, events
can give our local young
people an opportunity to
work in what is clearly a
vibrant sector, and even
gain apprenticeships in
that sector.”
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