AAA White Paper The political economy of informal events, 2030 | Page 123

Date Name, Location Genre Remarks 1980- 1996 Monsters of Rock, UK Heavy metal Held at Castle Donington Park, Leicestershire; re-launched in 2003 as Download Festival 1997 Ibiza Uncovered Sky One documentary and Virgin CD Series that bought the party island into notoriety 2001 Isle of Wight Festival, UK Rock The festival, which hosted Jimi Hendrix in 1970, was relaunched in 2001, attracting acts that included Fleetwood Mac and REM 2004 Bestival, UK Various By 2010, DJ Rob da Bank’s event had attracted 55,000 people, setting a Guinness World Record for the number of people in fancy dress at an event 2009 Boomtown Fair, UK Dance/ alternative Responsible for ground- breaking advances in event production. Now attended by about 60,000 2018 Burning Man, US Founded in 1986, this avowedly radical art and music event, held in a temporary city in Nevada, will try to return to its roots after the cost of the most elite accommodation began to move into tens of thousands of dollars 123