A4 Digital written report by Maria Espinoza Next Vision | Page 53

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trend
GEN VIZ
This generation is the most racially diverse
group. Racial prejudice is fading away as
this generation keeps getting bigger
throughout the years. Their outlook is a
global, not local one. This age Youth are far
more open for ideas to include topics like
multicultural society to transgender rights
to environmental activism. This is the age
where the youth identity is a core on
having control what their passions are and
they stand for. (LSN, 2018)
Gen Viz shop at brands with conscious and
rights, for example, Nike Kaepernick
campaign would be the ideal brand campaign
Gen Viz would be associate with.
13-24 years old
based in london
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