A4 Digital written report by Maria Espinoza Next Vision | Page 35

u c t i o In a world that is increasingly complex and continues to discover powerful innovation of design thinking and systems thinking. With two areas of innovation and sustainability can be designed and developed and remain a long term trend as innovation moves along with people, environment and business. It is predicted that 2021 “designing the system that makes the products is more crucial than designing the products themselves.” WGSN,2018. Consumers are no longer greenwashed, the new generation understands it, not a choice or option (LSN, 2018) Business should bring this concept as a core value for a driving positive commercial change. AW 20/21 is the year where being sustainable will be common and there is no guilt, therefore, this trend is seen as a modern, chic, luxury as 2020 is the year for innovation and discovering new materials, products and solutions. 35 n