A4 Digital written report by Maria Espinoza Next Vision | Page 10

K E Y - D R I V E R S
Fashion Revolution is a global movement. It is a positive influence to
raise awareness of the fashion industry on most pressing issues. They
encourage everyone to join the movement to change their lifestyle more
ethical and sustainable future for fashion. Their
technique of marketing is rather making the consumer feel guilty, its
educate consumers and recognise the power consumers have for a
positive change. They call themselves “Pro fashion protesters”
demanding the fashion industry to become good. Their outlook for the
situation is aimed to be bold, provocative, inquisitive, accessible and
inclusive. Fashion Revolution is an inspiration and movement that the
younger consumers are inspired to participate in.
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