• Strategic communications , through a joint press release and video reels , were done and shared with the Road Traffic Management Corporation ( RTMC ) for the Easter 2024 Road Safety Campaign . These received good media attention , and the press release was included in the President of South Africa ’ s Easter message , with ChildSafe and the RTMC being mentioned .
• ChildSafe Podcast series promoting Child Injury Prevention Interventions using social media platforms .
○ At the launch of the “ Imagine A World - It Starts with You ” Campaign , in November 2023 , representatives from various sectors were invited to create a multi-disciplinary setting . Each participant was asked to complete the sentence “ Imagine a World …” Drawing from their responses , incorporating views on ChildSafe , child safety , and child protection , the Imagine a World theme brought into effect the ChildSafe integrated Marketing Communications Strategy and tactical implementation across multiple channels . ChildSafe is seeking to address pertinent injury prevention topics covered from every angle and disseminate information to as wide an audience as possible .
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