A2P SMS Market Size, Global Industry Analysis & Forecast Report 2025 Global A2P SMS Systems Market 2025 | Page 8

The major benefit of A2P SMS marketing is that all operating networks and mobile
handsets across the world are compatible with the technology and support it. The
increasing number of mobile subscribers switching to online payments coupled with
marketing activities looking for safety are the key factors driving the global Application to
Person (A2P SMS) market. However, IP-based messaging and mobile messaging spams
restrict the global market for A2P SMS, as it leads to reduction in profitability of telecom
operators.
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