A2P SMS Market is expected to reach US$ 62.10 Bn by 2025 A2P SMS Market is expected to reach US$ 62.10 Bn b | Page 4

A2P SMS Market to 2025
The major benefit of A2P SMS marketing is that all operating networks and mobile handsets across the world are
compatible with the technology and support it. The increasing number of mobile subscribers switching to online
payments coupled with marketing activities looking for safety are the key factors driving the global A2P SMS market.
However, IP-based messaging and mobile messaging spams restrict the global market for A2P SMS, as it leads to
reduction in profitability of telecom operators. However, facilities such as OTP and post-transaction notifications are
analyzed to bolster the A2P SMS market in the near future. Beepsend AB, CLX Communications AB, Dialogue
Communications Ltd, Infobip Ltd., Tanla Solutions, Syniverse Technologies, LLC, Nexmo Inc., Trillian Group Ltd., Twilio
Inc., tyntec among others are some of the chief markets players operating in the global A2P SMS market.

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