A World of Intelligence UK | Page 8

//// BESPOKE SERVICES Our momentum comes The only way to lead an industry is by being the most innovative player in the market. So we respond to the constantly shifting media landscape by consistently finding new ways to examine the data it creates. This means a steady stream of futureoriented media intelligence tools designed not just to capture the facts, but to make them easy to understand and disseminate throughout our clients’ organisations, in whatever format they require. Setting the benchmark Monitoring and evaluation are only worthwhile if they have total credibility. That’s why we began creating media industry benchmarking reports more than 20 years ago. Today we are still the only independent publisher of Presswatch benchmarking reports, which enable every organisation to understand their place in the landscape as well as their overall reputation. These are currently published for the Financial and Retail industries, (Presswatch Financial and Presswatch Retail). In addition, our Precis Reports specialising in media analysis in the automotive industry are regularly commissioned by clients and industry bodies alike. Such is their credibility that they are regularly cited by everyone from the FT to the BBC, and even relied upon by the FTSE 100.