A Thought Leadership Guide For SMBs Data: A Practical Approach for SMBs(clone) | Page 6

This journal article by Braithwaite and Wilding the first we at VL had seen that actually quantifies the issues
around data accuracy. On some of our customer sites, we have put processes in place to validate data and to
report on inaccuracies, but it has always been at a very rudimentary level.
Why? The cost associated with setting up more rigorous data audit processes is viewed as an unnecessary ex-
pense by most businesses. The numbers presented by Braithwaite & Wilding clearly show that an investment in
data accuracy will potentially pay huge dividends while it may also have broader liability and corporate govern-
ance implications.
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