ROBERT WHITE
EDITOR IN CHIEF
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LETTER FROM THE EDITOR
DIGITAL IS NOW!
There has been a discussion that I have wanted to stay out of for years because I new the topic was controversial and that publishers from around the globe all have an opinion. The topic? Digital -vs- Print.
The truth is that paper products are dying and not many of the things we used to pick up and read are going to last.
Newspapers, books, and magazines are now available in digital forms. All over the world in large brands like Maxim, or even your small-town local paper digital subscribers are growing and, in some cases, even out numbering the print subscribers.
Its 2019 and the bottom line is that digital magazines are coming if you like it or not and, they are going to be mainstream for many years to come. Being published in a digital magazine is just as important as being published in a print magazine. Actually, I’d say for marketing and promotion its even better. Because the options to share Digital Magazines online or in an internet world are much more exposing.
As a publish it’s a hard to gain real estate on the shelves of a convenient store to put your product next to the major publications but in the digital world we are all on the same playing field and equally engaged with the readers and the consumers of the content. So, let’s stop this argument for once and for all and lets consume more digital content. Its time to embrace the future.
Robert White