a South florida based magazine that focuses on the entertainment industry and the night life scene. MiamiZine July 2011_clone | Page 64

Fake Apple shop found in China

BEIJING — Walk by the Apple shop in Sanlitun neighborhood any day and you begin to have an inkling of how popular this brand has become in China in just a couple of years.

That’s right. An entire fake Apple shop.

Roughly 40,000 visitors a day enter Apple’s shops in Beijing and Shanghai

Four times as many as in any of the Apple shops in U.S.A.

But such popularity can attract imitation that Apple might not view as the sincerest form of flattery.

An American living in Kunming, the capital of Yunnan Province in China’s remote southwest corner, came across a fake Apple shop.

“They looked like Apple products. It looked like an Apple store. It had the classic Apple store winding staircase and weird upstairs sitting area. The employees were even wearing those blue t-shirts with the chunky Apple name tags around their necks,” writes the blogger.

It looks like an Apple shop.

Feels like an Apple shop.

But it's not!

By Adrienne Mong