02
BRAND
DESIGN
B ra n d in g is o n e of t h e m ost im p or t a n t a sp e c t s
of a ny b u sin e ss o r ca m p a ign . B eyon d a
m e m ora b l e l ogo, go o d b ra n d in g in c r e a se s t h e
va l u e of a co m p a ny or awa r e n e ss of a ca m p a ig n.
Co n siste n c y, t yp o gra p hy, col o u r s, a ssoc ia t io n ,
m o o d a n d fe e l a r e som e of t h e fa c to r s t h a t
m a ke s a st r on g b ra n d .
B ra n d s invol ve se n sa t ion s of b e l on gin g, r e sp e ct,
a d voca c y a n d som e t im e s eve n l ove . Lo go d e si g n
is t h e sou r ce of a b ra n d a n d I l ove c r e a t in g
gra p h ic s w it h c l eve r v isu a l sh or t h a n d p u n s.