A Review of Objectives, Activities, and Future Plans AWCCI, Organizational Document (V6) | Page 14
is to attract the attention of socially conscientious
consumers who may be interested in supporting
the economic empowerment of Afghan women.
Products that are produced by Afghan women-owned
companies, along with those companies that employ a
majority of female staff, are eligible to apply the label
to their products and include it in their promotional
material. The campaign is promoted on social media
using the hashtag #MadeByAfghanWomen.
Support for Women’s Markets in Urban Centers
The AWCCI has devoted considerable time and
resources to support women’s markets throughout
Afghanistan. This includes efforts to revitalize
existing women’s markets in various cities, as well as
launch new Friday Markets to promote women-made
products such as handicrafts and processed foods.
Work on improving and expanding the network of
women’s markets has been undertaken with significant
collaboration with the Ministry of Women’s Affairs
and the Ministry of Industry and Commerce.
Inclusion of Women Businesses in Domestic and
International Trade Shows and Exhibitions
Prior to the launch of the AWCCI, Afghan
businesswomen faced a number of obstacles in terms
of participating in both domestic and international
trade shows and exhibitions. Most Afghan women-
owned businesses are small and medium-sized
enterprises (SMEs) with little capacity to advocate for
inclusion in these events. More often than not, small-
scale female producers are simply unaware of such
events in the first place. Through AWCCI’s rigorous
advocacy, Afghan businesswomen are now selling
their products at every major national and regional
trade show and exhibition. The AWCCI ensures
that its members are notified of the opportunity to
participate in such sales events, and also works with
international donor organizations to secure funding
for travel, when possible.
‘Buy from Afghan Women’ Campaign
The Buy from Afghan Women promotional program
1,910
Women participants trained
in various subjects through
AWCCI programs
405 Women-owned businesses
participated in domestic
exhibitions arranged
through the AWCCI
150 Women-owned businesses
participated in international
exhibitions arranged
through the AWCCI
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Businesses approved to
use the ‘Made by Afghan
Women’ label on their
products
was one of the very first initiatives planned and
implemented by the AWCCI following its approval
as a chamber of commerce. Unlike the more complex
Made by Afghan Women labelling initiative (which
involves a certification process), the Buy from Afghan
Women program is purely a promotional activity.
Besides promoting the products of its members
on its social media platforms, the AWCCI also
publishes a quarterly booklet that showcases the
products of its member companies. The campaign
is promoted on social media using the hashtag
#BuyFromAfghanWomenBusinesses.
‘More Afghan Women in Business’ Campaign
• Launch marketing fund: Develop a revolving
marketing and promotion fund that would
provide small-scale loans for businesses that
need promotional items (e.g. videos, brochures,
etc.)
• Permanent showrooms for women-made
products: Identify an appropriate commercial
space in Kabul to sell products produced by
AWCCI members. If the business model for
Kabul proves successful, the concept could be
expanded to include regional countries.
In March 2019, the AWCCI launched the More Afghan
Women in Business campaign. The purpose was
twofold; first, to promote entrepreneurship among
young Afghan women, and second, to encourage
unlicensed women-owned SMEs to register their
businesses, join the formal economy, and take
advantage of the benefits that licensing brings. As part
of the campaign, half-day seminars were held in Kabul,
Herat, Mazar-i-Sharif, and Jalalabad, with ongoing
planning for a seminar in Kandahar. The seminar
agenda consisted of lectures in business-related topics
from subject matter experts, as well as panel discussions
featuring successful businesswomen. Each event also
included an exhibition showcasing women-owned
businesses, to give participants real-world examples
of the success they could have as entrepreneurs if they
apply themselves. The AWCCI has built a database of
participants of the seminars, and as a result will be
able to contact them in the future with notifications
of training opportunities or for research purposes.
The campaign is promoted on social media using the
hashtag #MoreAfghanWomenInBusiness. Support for Afghan Women Investors
Business Match-Making Among Women
Business Owners Investigating Opportunities for Women
Investors
Besides promoting the sales of Afghan women-made
products to domestic and international consumers,
the AWCCI also works to promote sales among
Afghan women themselves. This is done in part
through business match-making events organized by
the AWCCI, in which women have the opportunity to
source raw material and services from other women.
AWCCI Quarterly Magazine
Every quarter, the AWCCI produces a magazine for
print and online distribution that profiles Afghan
women-owned businesses. The objective is to inform
readers about the many options available if they
wish to procure goods or services from Afghan
businesswomen.
Future Sales-Related Goals:
The AWCCI has the following short and intermediate-
term plans to provide sales support to its constituents:
• Increase involvement in SheTrades: Continue
to work with the ITC on integrating Afghan
businesswomen into the SheTrades program
• Increase sales of MBAW-certified products:
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Pursue all available options to increase exports
of MBAW-certified products, to include
supporting sales on emerging digital platforms
• Women’s Business Innovation and
Acceleration Hubs: The AWCCI would like
to repurpose and rebrand existing women’s
markets as innovation and acceleration hubs.
This would involve the launch of additional
units and activities within the markets to allow
the space to be used as efficiently and effectively
as possible.
Objective: Reduce risk for female investors in the
Afghan economy by providing market insights,
improving access to finance, and facilitating
access to industrial infrastructure
Investment Support Initiatives and
Activities:
One of the overarching goals of the AWCCI is to
encourage women to participate in the Afghan
economy. In most cases, AWCCI’s members consist
of SMEs that have been launched with minimal
investment, as Afghan female entrepreneurs typically
face significant difficulty securing startup capital.
There are exceptions, of course, and the AWCCI
works to support Afghan women of financial means
to invest their money into the economy. To this
end, the AWCCI has conducted several studies of
different sectors to identify risks and opportunities
for investment. This includes studies of the dairy and
silk sectors of Afghanistan, to determine if certain
industrial processes along the value chain could be
profitable destinations for investment.
Working with Lending Institutions to Develop
‘Female Friendly’ Loan Products
As mentioned in the preceding section, most
aspiring Afghan female entrepreneurs face significant
challenges obtaining startup capital. Recognizing this
obstacle, the AWCCI has arranged meetings with
Afghan lending institutions in order to develop loan
products that are accessible for female borrowers.
To date, the AWCCI has signed Memorandums
The AWCCI has been a
valuable partner for us as we
work together to realise the
goals of the National Export
Strategy. Our shared aim is
to strengthen the Afghan
economy and increase
opportunities for both
Afghan men and women. Our
collaboration with AWCCI in
completing this review marks
an important step in this
journey and we look forward
to future collaboration.
- Arancha González, Director,
International Trade Centre
of Understanding (MoUs) with three banks – The
First Micofinance Bank of Afghanistan, Afghanistan
International Bank, and Ghazanfar Bank – that
outline amended loan requirements for female
Afghan entrepreneurs.
Increasing Access to Industrial Parks
As Afghan women become ever more relevant players
in the economy, they will require more facilities to
scale up existing businesses and invest their capital in
new industrial operations. Industrial parks are a key
component to supporting the ambitions of Afghan
women industrialists, and the AWCCI has taken two
routes to increase Afghan businesswomen’s access to
industrial park facilities.
The first route has involved advocacy for space in
existing industrial parks to be allocated for the use of
Afghan women-owned businesses. With its seat at the
High Economic Council (HEC), the AWCCI was able
to propose this course of action directly to President
Ghani and the relevant Ministers. On 1 September
2018, a new policy was approved by the HEC which
designated 15-25% of space at existing and future
industrial parks for use by Afghan women-owned
businesses.
The second route is far more ambitious and complex,
which is an effort to develop women’s industrial
parks in Afghanistan’s major cities. In early 2018,
the AWCCI began communicating with its partners
in the Afghan Government and the international
community to identify an appropriate space for a trial
women’s industrial park and prepare it for launch.
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