René Borden
Management and Publicist Managers are very
crucial to the foundation and longevity of a
business. Entertainment management comprises planning, organizing, staffing, leading
or directing, and controlling an organization
or initiative to accomplish a goal. Managing
performances, events, artists and entertainers. I work extensively throughout the world
- traveling nationally or internationally. As a
manager, I typically oversee the practical business aspects of a client’s
career, leaving the client free to focus on his or her craft. My position is to
help my client find an agent, assist in making contacts for my client within the industry, organize their day to day agenda, and help my client plan
out his or her financial future and career goals. As an event manager, I
manage all aspects of planning events, and delegating responsibilities to
the team. Typically, I’m responsible for planning and coordinating major
parties and social events. This may be for a club or restaurant, or a particular client such as a celebrity, a film producer, record label, or an outdoor event such as an around the way block party. Brand image is of main
importance as a publicist. Proofreading documents and testimonials,
reviewing images and posts to reflect a positive output and other legal
sourcing , confirming media coverage and matters of the such are representing the appropriate display of my client. Maintaining a strong focus
on brand image is of the highest importance as a publicist while relating
to and managing publicity for the public figure for the artist, celebrity,or
singer. In addition, another main function of a publicist’s is to generate
press coverage on behalf of clients and to serve as the bridge between
clients, their public and media outlets. A publicist writes press releases,
manages campaigns and performs other public relations functions.
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