In contrast to Burberry Missguided have a very different brand image, they are all about empowering young females and fast fashion. Their target audience is women aged between 16-34 year olds and their online presence is huge with 70% of their marketing online.
Their website really pushes you to buy, with discounts and codes constantly flashing up on the screen. This includes their 20% off student discount to help catch the attention of their young target audience.
Celebrities and bloggers are a huge part of how they keep their young audience interested. They know exactly who everyone is talking about and what all the micro trends of the moment are. They often post pictures of The Kardashians with one of their products next to it to show you how you can look just like them.
Twitter is another platform they use to reach their audience. The language they use in their tweets is often quite informal and chatty and they use a lot of ‘in’ slang terms and phrases that their target audience use on a daily business.
Missguided have even gone beyond online, they recently used buses to advertise their brand on Oxford Street which were painted baby pink and covered in red lips. And of course the launch of their first bricks and mortar store in Westfield Stratford created huge hype on social media and was in the perfect location to attract their young target audience.