A História da Fisher Controls | Page 49

The Fisher Story | 47 1970s Nippon Fisher Co., Ltd. forms as a joint venture to manufacture and market products in Japan (Setagaya Ward, Tokyo). The joint venture is between Fisher Controls; Moritani and Co., Ltd. (sales representative); and Tokico (manufacturing licensee). 1970 S200 series relief gas regulator introduced. Sales meeting utilizes the theme “MS3=702 + X.”(Caesar’s Palace in Las Vegas, Nevada) McKinney plant produces its two millionth LP-Gas regulator. Bill Landholt (who later becomes president) is hired. Continental Division plant in Coraopolis breaks ground for new building. Previous expansions include 10,000 square feet in 1962—the same year an office building of 10,000 square feet was built—and 11,800 square feet in 1964. Martha Ellen Tye Playhouse for performing arts opens in Marshalltown. Annual sales reach $72 million. Ray Engel retires after 39 years. First transceiver (fax machine) used in Marshalltown. Sales meetings utilize the theme “We Want to be Easy to do Business With.” (Sheraton-Four Ambassadors Hotel in Miami, Florida, and Fairmont Hotel in San Francisco, California). he idea of contracting with individuals and establishing separate independent companies to sell Fisher products has proven its value over time. Jasper and Bill Fisher interviewed many of the young engineers who became Fisher sales representatives. Sales managers, including Paul Elfers and Glenn Brockett, nurtured the network and inspired in it a spirit of friendly competition and teamwork. The chance to own your own business and to share in Fisher Governor Company's growth was a powerful incentive for many young engineers. In the mid-1940s, Bailie Vinson, Rollie Stover, Bob Mason, Al Ehrke, Jack Carter, Nick Scallon, Clifford Ives, Ke