The Fisher Story | 33
Sales representatives’ committee established.
Painting titled
“The Peak of
Progress” is
presented to
Edna Fisher
from the sales
representatives.
Albert Da Costa of the Metropolitan Opera Association
sings at the 80th anniversary sales meeting, which
utilizes the theme “Around the World With Fisher.”
(Tallcorn Hotel in Marshalltown)
Clock given to
sales meeting
attendees, 1960
Process control display truck, 1963
award from the government,
but this time the E stands for
export expansion. This award
was the first in the nation to an
Iowa firm.
• By 1963, the company had
established sales offices in
Algiers, Argentina, Austria,
Belgium, Denmark, Finland,
France, Germany, Great Britain,
Holland, India, Israel, Italy,
Jamaica, Japan, Lebanon, New
Zealand, Norway, Puerto Rico,
Peru, South Africa, Spain,
Sweden, Switzerland, Turkey and
Venezuela.
• By 1967 skilled production
people were machining and
assembling quality Fisher
products in plants located in
Marshalltown, Iowa; Coraopolis,
Pennsylvania; McKinney, Texas;
Woodstock, Ontario, Canada;
and Toluca, Mexico, which
totaled 920,000 square feet of
manufacturing area. This was an
increase of 125% in less than
four years. This manufacturing
capacity did not include the
plants in Cernay, France;
Cowdenbeath, Scotland;
Rochester, England; Sydney,
Australia; or Tokyo, Japan.
• By 1978, annual export sales
represented almost a third of
the company’s worldwide sales
volume!