A Corporate Housing PUBLICATION Corporate Housing Know How | Page 5

5 Important Details to Keep in Mind • Fact Number One: Marketing Trends • "37 percent of respondents say they spent $500 or even more in their yearly advertising and marketing efforts", and in Corporate Housing Rental Report 2016 that amount has really diminished, with the caveat that many owners signalled "they were satisfied with their outcomes than in previous years". • Fact Number Two: Marketing Resources • Several have begun to rely on three crucial advertising and marketing tools, with corporate housing by owners since the preferred choice instead of the laborious and less successful dedicated website/social networking strategy. • Fact Number Three: Marketing Results • The vast majority of "by owner" landlords say that they utilize online advertisements/internet marketing for their corporate housing possessions. Many find the very best qualified prospects with corporate housing by owners (77 percent) in addition to getting the most tenants from online advertising.