He came to 99designs with a clear vision for
his logo - a simplistic design that embodied the
skyline motif without being too restrictive - and
designer gelaptakgulita didn’t disappoint. “Our
winning designer executed it perfectly. We use
the logo as our tagless label in all products as
well as bumper stickers and mail-outs in every
online order.” Palmer even had the design
patented and painted on the wall of OutlineTheSky’s office in the heart of Dallas’ art district!
Name
Palmer
Dean
OutlineTheSky has grown immensely since the
days of being run from Palmer’s iPad.
Company
Outline
TheSky
by gelaptakgulita
While enjoying an afternoon at a Dallas beer
He’s expanded into 60 cities, added other
garden, 26-year-old Palmer Dean uncovered a gap
products like hoodies and beanies to his skyline
in the t-shirt market. Looking around, he saw
repertoire, and won a huge wholesale account
people who looked like visitors, dressed in
with athletic retail mecca Dick’s. But the
mainstream brands and distracting logos. Being a
journey doesn’t stop there. “I still look at
Dallas-native, Palmer felt he should do something
OutlineTheSky like a rough diamond, one we
to bring back hometown pride and show Dallas in
continuously try to refine and polish. When I
a simple yet fashionable light. And so, with only
first started I would always tell myself, ‘If I can
an idea and an iPad, skyline apparel brand
just sell one shirt this has been successful.’
OutlineTheSky was born.
Obviously the stakes continuously raise, but
you have to keep that chip on your shoulder,
Palmer knew in order to run a successful clothing
just adjust it according to your growth.” It’s
business, branding was especially important.
clear the sky’s the limit for Palmer.