by g3mrk
Name
Dan Ford
Just like Tim Tams, vegemite and kangaroos,
beef jerky is popular Down Under. So much
so that Australian-native Dan Ford has been
perfecting his own recipe since the age of
13. But he never thought he would make a
Company
Bald Rock
Beef Jerky
living out of it. Instead, Dan pursued a
career as a lawyer and made jerky in his
spare time for family and friends. Well, until
his hungry fans encouraged him to take the
jerky off the back-burner and into the retail
environment. One Kickstarter campaign and
722 backers later, Bald Rock Beef Jerky was
born!
otherwise have been able to enter. One year
With three to four different brands of beef
on we have nearly 100 retailers, a very
jerky competing side-by-side in any given
successful market tent set up every
Australian convenience store, Dan knew he
weekend at the very popular Eat Street
needed his product to stand out. He turned
Markets in Brisbane, several employees and
to 99designs for product packaging that
an office headquarters.” Not to mention Bald
would grab consumers of all demographics,
Rock won both the Tenterfield Agricultural
and our designers didn’t disappoint. “Having
Business of the Year award and the
quality professional packaging designed has
Innovation Business of the Year award —
opened up lots of markets that I would not
that’s some perky jerky!