92662 UKCG Who We Are Brand Book 92662 UKCG Who We Are Brand Book | Page 3

We are UK Coaching
Everyone can remember that inspirational
teacher at school who just ‘got you’. The teacher
who understood how to motivate, caught your
imagination, made you think differently and
supported you in achieving a goal that you
determined yourself.
People often say that sport changed their life,
but when you ask how, or what they mean,
they frequently talk about the people in sport
and how those people changed their life.
Someone who supported them to be better, to
be themselves or indeed to live the life they
wanted.
Many people, without possibly even knowing it,
use coaching skills to inspire others to achieve.
Mums who nurture their children, managers
and leaders at work who support their teams to
achieve individually and collectively, kids who
comfort their mates in difficult times.
Sport and physical activity provide a fantastic
medium in which people can inspire and support
people through coaching.
Coaching is about improving a person’s
experience of sport and physical activity by
providing specialised support and guidance
aligned to their individual needs and aspirations.
What makes great coaching?
People.
Passion.
Progress.
We are UK Coaching. Through our commitment
to people, passion and progress, we’re taking the
lead in coaching excellence.
Together, we are UK Coaching.
Mark Gannon
Chief Executive Officer
UK Coaching
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