92661 UKCG Strategy Document 92661 UKCG Strategy Document 2 | Page 9

Our purpose is to help transform lives through coaching. We don’t mind whether you call yourself a coach, activator, facilitator, instructor, leader, teacher or trainer. Whatever the label, the end result is always the same: By coaching, you are inspiring others and making a positive difference. We’ll help transform lives by providing expert support and guidance for the sector, to ensure that great coaching is delivered to all who want it. Case study Coaching impacts on people’s physical and mental Jack Edgar well-being, as well as their personal, social and economic development. It has huge benefits for the coach and the participant. Sport For Confidence – an organisation based in Essex – uses coaching through the medium of sport to significantly benefit the lives of people with mental illness, and physical and learning disabilities. Jack Edgar is the head coach. Jack’s personal coaching journey started in football but has changed a great deal since working with the organisation. He explains that this type of coaching changed him a lot as a person: “I’ve adapted as a person and as a coach; [it’s] just changed the way I thought about coaching, myself and my role in general.” Founder of Sport For Confidence Lyndsey Barrett says: “[Jack] is now so confident in working with a variety of ages, with a variety of impairments, and people want to come to the session and talk about him and how he’s actually helping to change their lives.”