90's Nostalgia Commemorative Issue April 2017 | Page 52
MADEXXXX
MADEINC
JASMINE
BROWLEY
Listen to bi-weekly interviews from
successful entrepreneurs.
• Key takeaway: have a strong growth strat-
egy
• Diversify client sources
How should new entrepreneurs start
looking to secure funding?
• Try to self fund in small doses, seek grants
before pursuing loans or investors
• Large percentage of businesses fail when
they accept business loans early
on
What are some legal protection plans
that new entrepreneurs can take if the
business either grows too soon or tanks
suddenly?
• Read E-Myth Revisited
• Business grows quickly: budget for
staffing that can handle 3 keys areas
• Marketing
• Accounting
• General admin
What’s the first step a creative entre-
preneurs should take to protect their
intellectual property?
• Put it out there
• Keep a record of when it was put out there
• Decide whether you need a copyright or
trademark
At the end of last tax season, the average tax
refund was $2,847. For a lot of entrepreneurs,
this is the seed money they've been waiting
on to start their business.
What are some legal first steps you'd
advise a new entrepreneur to take with
their tax refunds?
• Protect the brand first by owning the
trademark
• Invest in copyright ownership, which lasts
the owner’s lifetime +70 years
• Logos, taglines, colors, sounds, smells
What are some books new business
owners should read?
• The Creative Economy: How People Make
Money from Ideas
• E-Myth Revisited
• Harvesting Intangible Assets
• The Legal Guide for the Visual Artist
What can people expect from the Quit
Kit?
• Easy to understand answers to legal ques-
tions when starting a new business
• Accountability worksheets
• Financial guide
Visit Creative Genius to learn more about
Patrice Perkins’s legal services.
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