90's Nostalgia Commemorative Issue April 2017 | Page 52

MADEXXXX MADEINC JASMINE BROWLEY Listen to bi-weekly interviews from successful entrepreneurs. • Key takeaway: have a strong growth strat- egy • Diversify client sources How should new entrepreneurs start looking to secure funding? • Try to self fund in small doses, seek grants before pursuing loans or investors • Large percentage of businesses fail when they accept business loans early on What are some legal protection plans that new entrepreneurs can take if the business either grows too soon or tanks suddenly? • Read E-Myth Revisited • Business grows quickly: budget for staffing that can handle 3 keys areas • Marketing • Accounting • General admin What’s the first step a creative entre- preneurs should take to protect their intellectual property? • Put it out there • Keep a record of when it was put out there • Decide whether you need a copyright or trademark At the end of last tax season, the average tax refund was $2,847. For a lot of entrepreneurs, this is the seed money they've been waiting on to start their business. What are some legal first steps you'd advise a new entrepreneur to take with their tax refunds? • Protect the brand first by owning the trademark • Invest in copyright ownership, which lasts the owner’s lifetime +70 years • Logos, taglines, colors, sounds, smells What are some books new business owners should read? • The Creative Economy: How People Make Money from Ideas • E-Myth Revisited • Harvesting Intangible Assets • The Legal Guide for the Visual Artist What can people expect from the Quit Kit? • Easy to understand answers to legal ques- tions when starting a new business • Accountability worksheets • Financial guide Visit Creative Genius to learn more about Patrice Perkins’s legal services. made-magazine.com | 52