In one little paragraph, you’ve made the connection between the problem your visitor is
having, and the product that will solve it. Your audience is much more likely to click on
that link than a big flashing banner at the top of your page.
3. Be Careful with Banners
Most savvy web users these days have seen a banner or two in their lifetimes. There’s a
term, “banner blindness,” that describes how we’ve learned to tune out those banners,
no matter how much they flash and pulsate and (occasionally) sprawl across the screen.
If you really want your visitors to pay attention to the product you’re recommending,
you need to show them why it’s relevant to what they need RIGHT NOW. The best way to
do this is to just to tell them, in words. Explain to them like you’d explain it to a friend.
“You’re having this problem? Oh, here are some things you can do, but if you really want to get to
the bottom of it I’d recommend XYZ.”
4. Have a Link Toward the Top of the Page
Don’t assume that visitors to your page will read all the way down to the bottom. A lot of
people are in a hurry, or just don’t like reading! Don’t be afraid to put a link closer to the
top of the page as well as at the bottom.
5. Give People Something to Do at the End
Don’t assume that visitors to your page will read all the way down to the bottom. A lot of
people are in a hurry, or just don’t like reading! Don’t be afraid to put a link closer to the
top of the page as well as at the bottom.
When someone reaches the bottom of a page on your website… what do you want them
to do next? Many affiliates waste this opportunity by leaving it empty. Visitors finish
reading an article and then just hit the “back” button because there’s nothing else for
them to do!
If you’d like people to click through to an affiliate product, have a quick blurb (like the
one above), telling them about the product.
If you’d like them to sign up for your newsletter, have a signup box (and explain why it
will help them with the problem they’re currently having).
If you want them to read more articles on your website, have a link to a few other articles
they might be interested in.
Don’t leave them hanging, or you’ll lose them!
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