It doesn’ t matter if not all your products meet all these criteria, so long as at least a couple of them do. But the more products you can find that meet these criteria, the better your chances of making good money.
Why You Need More Than One Product to Promote
While it’ s certainly possible to make money with just one good affiliate product to promote, it’ s a case of“ putting all your eggs in one basket.” If that product doesn’ t end up selling well for you and you don’ t have any others, you’ re limiting your chances of making good money.
Another reason it’ s good to have a few products to promote: You can make multiple sales to your visitors! This becomes especially lucrative if you run a newsletter, where you’ re constantly emailing people about different products- more about that in Chapter 9.
Once you’ ve found at least three good products you want to promote, and they’ re all around a certain topic, you’ ve found your niche! The next step is to have a look at what else is going on in that topic, so you can see how competitive it is.
Competition Research
You don’ t want too much competition
You don’ t want a lack of customer demand
You DO want to find the most customer interest for the least competition
Profitable Niche > Targeted Sub-Niche
Lots of Customers |
Lots of Affiliates |
No Customers or Affiliates |
Highly Targeted Customers |
You! |
The( unsurprising) fact is that where there’ s a lot of money to be made … there will usually be a lot of other people trying to get their slice of the pie! This means that the usual avenues that affiliates use to get visitors to their websites will be jam-packed, like the freeway on a holiday weekend.
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