ECONOMY 9-3
THE NEW MINI IPAD
Apple launches new great product, with the launch of a smaller tablet and cheapest in the market.
The "iPad mini", a pencil-thin device with a screen diagonal of 7.9 inches (20.06 centimeters), one of the smaller tablets from Apple and a preview of the fourth generation having higher quality and design.
With an initial cost of $ 329, the new tablet from Apple looking to enter a segment marked by economic proposals. The arrival of the iPad mini is a change of strategy for the company to enter into a segment of inexpensive equipment. They are the only ones in this format: the Samsung tablet (model Tab - 7 inches) and Playbook (Research in Motion) also used this type of display. However, it was Jeff Bezos's company which had the strategy of imposing this size with a low-cost model and designed to access the contents of your online store.
Wall Street analysts had said for months that Apple was planning a less expensive version of the iPad to meet the competing devices, a decision that could affect yet prevent their rivals take advantage. Shares of the company lost 3.26%, to settle at 613.36 dollars, the papers operated at a loss even though the company introduced its new product. Apple shares closed Tuesday after the apple sign, introduced a new smaller, cheaper tablet in a market.
LAURA VALENTINA ZAMBRANO