8 Weeks Marketing Plan 8 Weeks MP for Office Depot | Page 7

Week

2
Throughout the campaign cycle, you’ll be checking the data and evaluating
whether the message and images are getting the impressions and Click
Through Rate (CTR within the desirable ranges).
You should
constantly test and make adjustments as necessary.

Campaign results analyzed and
modifications made to ongoing
marketing campaigns.

Decision on whether Open
House is feasible to market
the home. If yes, then Open
House scheduled for Week 3
or Week 4.
Property Tour uploaded to
company’s Facebook page.

Re-Order photos in MLS so
property will come up again at
the
top of searches.

ONGOING:
Facebook Ad Campaign to
people Likely to Move residential
profile.
Featured Property on company
website.

Property promoted in the MLS.
Showcase listing on realtor.com