8 Weeks Marketing Plan 8 Weeks MP for Office Depot | 页面 2

Campaign
Setup and Pre-Launch Marketing

You only have one chance to make a first impression with the consumer. Many
agents and brokerages stumble on this step and cost their sellers real money
when buyers don’t value the home enough to make solid offers. So how can you
avoid this misstep? Much of the property marketing campaign rests on the
consumers ability to find your property online…
And to find it with the right information. These pre-launch activities, therefore, are
designed to seed the marketplace, optimize for SEO, and position the property
for the best possible impression right out of the gate.

Company branded “Coming
Soon” real estate sign placed
on property.

Marketing Narrative and
Lifestyle Story for the
property, location, and
neighborhood is drafted with
client input.
Professional-grade photos
(with address and
description in the file name)
uploaded to the Featured
Property Landing Page
Property Tour Video
uploaded to YouTube and
Embedded on Featured
Property Landing Page.

Marketing Copy for the
property is distilled from the
Marketing Narrative and
Lifestyle Story

Featured Property Landing
page on company website.
Property posted to
company’s Facebook,
Twitter, Google Pages,
Instagram and other Social
Networks