8 Weeks Marketing Plan 8 Weeks MP for Office Depot | Page 12
Campaign
Evaluation And Re-Launch
If there is insufficient interest in the property (lack of traffic and showings,
negative feedback on value from people who toured the property), then
reduction is most likely in order.
Research and feedback from the market will give guidance on the price to
market the home to sell it within the desired timeframe. Once a new price has
been determined, the marketing campaign will be updated and a re-launch
will take place.
If online traffic is not converting
into offline tours, then price must
be re-assessed to attract more
traffic. Price updated and Property Photos
re-posted on Craigslist
Company announces price
reduction to its national
network of real estate agents. Price updated and promoted in
the MLS.
Client shares link to Featured
Property Landing Page on
Facebook
(and other preferred
social channels. Price updated and promoted on
realtor.com
New Facebook Ad Campaign
marketing price reduction to
Likely to Move and retargeting
company traffic using Website
Custom
Audiences.