8 Weeks Marketing Plan 8 Weeks Marketing Plan Magazine | Page 7

Week 2
T
hroughout the campaign cycle, you’ll be checking the data and eval-
uating whether the message and images are getting the impressions
and Click Through Rate (CTR_ within the desirable ranges.
You should constantly test and make adjustments as necessary.
Campaign results analyzed and
modifications made to ongoing
marketing campaigns. Decision on whether Open House
is feasible to market the home. If
yes, then Open House scheduled
for Week 3 or Week 4.
Property Tour & Seller Interview
Video uploaded to company’s
Facebook page. Re-Order photos in MLS so prop-
erty will come up again at the top
of searches.
ONGOING:
Facebook Ad Campaign to people
Likely to Move residential profile. Featured Property on company
website.
Property promoted in the MLS. Showcase listing on realtor.com
.