8 Weeks Marketing Plan 8 Weeks Marketing Plan Magazine | Page 2

Campaign Setup and
Pre-Launch Marketing
Y
ou only have one chance to make a fi rst impression with the con-
sumer. Many agents and brokerages stumble on this step and cost
their sellers real money when buyers don’t value the home enough
to make solid off ers. So how can you avoid this misstep? Much of the
property marketing campaign rests on the consumers ability to fi nd your
property online…
And to fi nd it with the right information. Th ese pre-launch activities,
therefore, are designed to seed the marketplace, optimize for SEO, and
position the property for the best possible impression tight out of the gate.
Company branded “Coming
Soon” real estate sign placed
on property. Property posted to company’s
Facebook, Twitter, Google Pages,
Instagram and other Social Net-
works
Marketing Narrative and
Lifestyle Story for the property,
location, and neighborhood is
dated with client input. Property Tour & Seller Interview
Video uploaded to YouTube and
Embedded on Featured Property
Landing
Marketing Copy for the prop-
erty is distilled from the Mar-
keting Narrative and Lifestyle
Story Featured Property Landing page
on company website.
Professional-grade photos
(with dress and descwription
in the fi le name) uploaded to
the Featured Property Landing
Page