8 Weeks Marketing Plan 8 Weeks Marketing Plan Magazine | Page 12

Campaign Evaluation
And Re-Launch
I
f there is insuffi cient interest in the property (lack of traffi c and show-
ings, negative feedback on value from people who toured the proper-
ty), then reduction is most likely in order.
Research and feedback from the market will give guidance on the price to
market the home to sell it within the desired timeframe. Once a new price
has been determined, the marketing campaign will be updated and a re-
launch will take place.
If online traffi c is not convert-
ing into offl ine tours, then price
must be re-assessed to attract
more traffi c.
Company announces price
reduction to its national network
of real estate agents.
Client shares link to Featured
Property Landing Page on Face-
book (and other preferred social
channels.
New Facebook Ad Campaign
marketing price reduction to
Likely to Move and retargeting
company traffi c using Website
Custom Audiences.
Price updated and Property Pho-
tos re-posted on Craigslist
Price updated and promoted in
the MLS.
Price updated and promoted on
realtor.com