8 Figure Funnel Formula 8 Figure Funnel Formula | Page 6

6
LEAD MAGNET FUNNELS
A Lead Magnet funnel aims to create sales by first giving something away for free, which is
quickly becoming the number one way to build your email list online. Typically these funnels
will help you to build your list at a much lower price per subscriber, therefore setting you up
for a greater long-term revenue stream for your email list. Our belief is that an email list is the
backbone of your business so the Lead Magnet funnels are one of our top priorities. One of
the best converting Lead Magnets is a free e-book. You can have these created for extremely
low costs (or you might just create one yourself). The perceived value of a book has proven to
convert higher than most other items we’ve tested in these funnels.
Usually A Lead Magnet Funnel Will Consist Of 2 Main Steps:
1. The actual “free offer” opt in page, which shares with a visitor what they will get for free.
2. A “thank you page” that confirms the user has now signed up to your email list and either tells
them where to find the free gift, or simply allows them to download it right on the page.
WHAT IS A LEAD MAGNET
The “Lead Magnet” is usually defined as something you can give away for free in an effort to
have someone give you their email address and permission to send them email marketing
campaigns. If you think about it it’s a very nice trade off for both parties involved. You’ll have the
ability to continue marketing to this prospect and they get instant value from you. It’s a win/win
for everyone!