8 Figure Funnel Formula 8 Figure Funnel Formula | Page 3

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FUNNEL BASICS
When you create your funnel in ClickFunnels or any other software you’ll want identify the steps
you’ll need to make your funnel successful. This is an example of funnel steps in a Lead Magnet.
As you can see from this example there are 2 steps to this funnel, which is pretty simple. In
the next section we will talk about the different types of funnels and what they are used for,
however, for now we will simply focus on identifying what each step is for in this funnel.
In this particular funnel we have a Lead Magnet and then a Thank You Page. This is probably one
of the more simplistic funnels and it’s used to simply build your email list so that you can make
sales from email marketing.
Your funnels are designed for a specific purpose so you’ll always want to know “what is my goal”
before creating a funnel. In the following section ill describe the different types of funnels so you
can determine your goal up front and then create the proper type of funnel for your business.